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Prepare an event/a campaign

The collection of publications by Radarly is done from the queries parameterized in the project. 

Radarly permits the retrieval of data from the past (warmup), but this function does not guarantee the exhaustivity of the results

When planning an event or a campaign, some anticipation helps to optimize the use of Radarly. 

1. Plan ahead the potential keywords

Update or create queries to include the keywords related to the event: name of the product, brand name, offer, persons, hashtags, the name of the event, name of the place, etc.  

Tips: 

As part of a campaign, when the company/market decides to launch a new product or event, a dedicated, specific hashtag is usually promoted on social networks.

Thus, it may be interesting to filter the data on social networks (platforms tab) to study initially the hashtags used spontaneously by users around the campaign.

Moreover, the event can have a very different associated semantic field when we only select editorial content (media, blogs, websites).

Word cloud in the Analytics Detail section may be helpful because it performs independently between social networks and editorial content.

Have you thought about:

  • Hashtags and/or highlights of the campaign
  • The sensitive/crisis generating subjects 
  • The particular characteristics of the product
  • Names of the management of the company
  • Potential links between the launch of the campaign and another event (linked to the brand or not)

2. Prepare lists of sources to include or exclude in the monitoring corpora

Identify sources (websites, media, blogs, social accounts, etc.) that are likely to publish something and add them in one or more corpus then create focus queries to specifically follow their publications, or, on the contrary, exclude them

Have you thought about:

  • Your brand ambassadors
  • Your partnerships
  • your critics
  • Your competitors

3. Set up your alerts and track your campaign with Report Builder 

Use the monitor alerts to receive emails regularly (every 15 minutes, every hour, every day) with the list of publications related to your campaign. 

Create specific alerts and receive an alert as soon as a publication is received (on a keyword, negative tone or list of influencers/critics)

Schedule regular sending from Report Builder to track statistics related to your campaign. 

4. Exchange with your account manager 

Consider to communicate the event or the launch of the campaign with your account manager, he or she can exchange with you and accompany you in this preparation.