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Instagram API Changes: Impact on RADARLY

On 4th April, Instagram announced an immediate access restriction to its API, following a larger effort by Facebook (owner of Instagram) to strengthen user privacy and security in response to the news that up to 87 million users had their data improperly obtained by Cambridge Analytica.

The main change to the Instagram API is an access restriction to potentially personally identifiable data: limited access to profile information such as name, bio, comments, followers count, posts count, and profile picture. These changes are affecting all Social Listening Solutions in the industry.

You're encouraged to read this page carefully to fully understand how Radarly will be impacted.

In the meantime, do not hesitate to email us at [email protected] if you have any questions.


 

How and when is it going to impact Instagram monitoring in Radarly?

Radarly's capacity to collect huge volume of Instagram posts will not be affected by the Instagram API evolution. However, certain Instagram analytics will be impacted in the following ways:

 

1. Listening Changes (from April 30th)

Disclaimer : This section can evolve! We are still waiting for confirmation and more specific information from Facebook about new limitations and the exact migration date.

 

Non-exhaustive author info

No information other than the username of the author of an Instagram post will be provided (no more name and profile bio).

Non-exhaustive KPIs

Reach and impressions:

  • Posts coming from Instagram Business Profiles: these accounts will not be affected and will receive the same metrics as before.
  • Posts not coming from Instagram Business Profiles will only have default values for reach and impressions (since the number of followers for non-Business Profiles will not be available anymore, Radarly will use the average number of followers of an Instagram account as a placeholder).

Engagement actions:

  • Posts coming from owned accounts: the engagement actions will not be affected and continue to be measured if your account is an Instagram Business Profile plugged in Radarly (see details below).
  • Posts not coming from owned accounts: the engagement actions will not be available anymore.
The complete recovery of this feature depends on Instagram’s decision to change the API access in the future.
 

 

2. Social Performance Changes (from April 25th)

 

Instagram monitoring remains unaffected for owned business profile

This feature will be still available with no limitation if your account is an Instagram Business Profile well plugged in Radarly (you have to plug it again in Radarly, see details below).

 

Instagram Monitoring for non-owned accounts (for other brands or influencers) no longer available

We will no longer be able to collect data for non-owned Instagram accounts. However, historical data collected in Radarly will be available for reference.

The complete recovery of this feature depends on Instagram’s decision to change the API access in the future.
 

 


 

Why should you plug your Instagram Business Profiles in Radarly as soon as possible?

If you have an Instagram account, you are encouraged to switch it to a Business Profile (if not already the case) and to plug it in Radarly via the associated Facebook Page as soon as possible (see details below).

This will allow you to: 

  • Track your social performance in Radarly
  • Track the number of engagement actions on your posts

 


 

Why will adding more accounts boost the global analytics?

Results from an API always depend on the number of accounts plugged. The more Facebook and Instagram accounts you connect into the Radarly platform, the more we will be able to update social stats (see details below).

 


 

How do you plug your Instagram Business Profile in Radarly?

To plug your Instagram Business Profile in Radarly, you have to plug in both the Instagram account itself and its associated Facebook page.

Here are the steps to do that:

1. Switch your Instagram account to a Business Profile, if it is not already the case:

It is simple and free. Here’s a full explanation from Facebook : https://www.facebook.com/business/help/502981923235522. As a result, you will have a Facebook page associated to your Instagram account.

2. If the Facebook page associated to your Instagram Business Profile is already plugged in Radarly, unplug it from Radarly to refresh the authorizations :

In the Radarly settings, go to the social accounts section and select your Facebook page and click the trash in the footer.

trash.png

3. Plug your Facebook page associated to your Instagram Business Profile in Radarly :

In the Radarly settings, go to the social accounts section, click on the "+" button and choose "Facebook Page".

addFbPage.png

You will be redirected to Facebook and have to allow the connection with Radarly :

FB_Workflow_Step_2.png

Back in Radarly if you manage several Facebook pages, you will see this popup and you will have to select Facebook pages linked to your Instagram business accounts.

pagesChoice.png

4. If the Instagram account is not already plugged in Radarly, plug it in Radarly :

In the Radarly settings, go to the social accounts section, click on the "+" button and
choose "Instagram Account". You will be redirected to Instagram and have to allow the connection with Radarly.

addInstaAccount.png

That’s it! You are encouraged to make these changes as soon as possible to avoid an interruption in the tracking of your Instagram data.

 

Finally, to continue to measure reach and impressions of your Instagram influencers posts, we advise you to encourage your influencers to switch their accounts to Business Profiles as well: it is simple and free.