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What's new with Radarly - August

We’re very excited to announce our latest release on Radarly. Learn more about the updates here:

Official Reach, Video Views and other KPIs for your Instagram posts

With Radarly’s new Instagram metrics, you can now go deeper into monitoring and analyzing your own posts performances.  In “Social Performance”, you can now access the following metrics for your each of your Instagram posts:

Audience KPIs:

  • Posts impressions: the number of times your post has been seen
  • Posts reach: the number of unique accounts who saw you post
  • Video views: the total number of times the video has been seen (available for posts with a video only)
  • Saved: the total number of unique accounts that have saved the media object

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You also have access to an aggregated view of these metrics by selecting several posts.

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Age detection in images

From now on, you can filter posts by age of people detected in images.

If there are more than one person in the photo, the age detection will be based on the majority of people, in the following categories:

  • Mostly children
  • Mostly teenagers
  • Mostly young adults
  • Mostly adults
  • Mostly seniors

This filter is available under the section “Visual web / Image Recognition” of the filter panel.

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You can also visualize the distribution of these age categories in “Analytics details” by:

  • Configuring a new view of your dashboard in “Settings” (you have to be an admin of the project), or
  • Clicking on the 3 dots at the top right of each data visualization directly in “Analytics details” and choose “Age detected within images”

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New auto-tag assignment based on geolocation

You can now set up locations or group of locations as a trigger for auto-tagging your posts.

Once you’ve set up locations for your projects, you can use them in a trigger. Here’s how:

  1. go to the “Tagging grid” tab
  2. select the field for which you want to use a trigger based on geolocation
  3. click on the “Add a trigger” button
  4. select the locations you want in the “geolocation” tab
  5. enter the value to assign
  6. save by clicking on the “OK” button

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